YAASSSS! H&M uses disabled model in new campaign!

uitgelicht disabled models

Oh my goodness! I can’t believe my eyes! A disabled model, in the new sports campaign by H&M! I just can’t contain my joy!

I’m just casually scrolling through my Facebook feed, when all of a sudden I see it. A disabled model in an awesome sport outfit. But wait… These photo’s are from H&M!

Disabled models H&M 1Disabled models H&M 3

H&M using a disabled model in their campaign is a huge deal to me. Growing up I never saw people in magazines and media that looked like me. So for young people growing up seeing these people in mainstream media, that’s a huge step! Hopefully other brands will follow soon now that H&M took a stand.

The looks are inspired by H&M’s collection of sports outfits for the Olympics and Paralympics and the collection is called ‘For Every Victory’. With this name H&M wants to celebrate the power of personal victories. Yay for that! And my, they look fierce!





Disabled models H&M 4


The collection will be available in stores from 21st july 2016.

Photo’s: H&M


Marit is the person who started Pretty Different. She was born with only one hand and has struggled with the crazy ideal of perfection. Since accepting that she's different, she started seeing the beauty in 'imperfection'.

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